We turn complex businesses into brands that feel inevitable.
Brands we’ve repositioned have achieved market‑leading growth — from 0% to 90% market share in under 18 months, to being ranked fastest‑growing in their category within a year. Now, it’s your turn.
We accept only a limited number of new projects each quarter.
Who We Are
BrandRefresh is a premium brand firm built for leaders at pivotal moments — when your identity no longer matches your ambition. Founded by operators who have built and scaled businesses ourselves, we combine market insight, design craft, and flawless execution to position you as the obvious choice in your market.
Trusted by Ambitious Brands
From B2B market leaders to fast‑growing challenger brands, we’ve partnered with companies across industries to build identities that stand apart and drive measurable growth.
What We Do
Clarity that positions you to win.
We uncover your highest‑value audience and build an identity system that stands alone.
The Result:
A brand identity that feels inevitable — focused, premium, and impossible to ignore.
What we deliver:
- Brand creation, refreshes, and repositioning
- Market and consumer research
- Brand architecture and portfolio strategy
- Narrative development, naming, and taglines
- Visual identity systems (logos, palettes, typography)
- Brand guidelines and rollout playbooks
- Internal onboarding and team training
- Competitive audits and positioning reports
How We Transform B2B Companies
We help B2B brands cut through complexity and stand out in markets crowded with look‑alikes. The result? Clearer messaging, stronger trust, and sales teams equipped to win bigger deals, faster.
We focus on your highest‑value buyers
We uncover who drives your growth and build a brand that speaks directly to them.
We simplify the complex
We turn technical offerings into clear, compelling stories your buyers understand instantly.
We align brand with sales
Websites, pitch decks, and marketing assets are crafted to empower your team and accelerate deals.
We build trust that drives revenue
Every touchpoint signals professionalism, reliability, and market leadership—so buyers choose you without hesitation.
How We Transform Challenger Brands
In crowded consumer markets, standing out isn’t optional. We help challenger brands define who they are, build a voice that resonates, and launch visuals and experiences that spark loyalty and growth.
We build cult‑level clarity
Your identity and tone are designed to resonate deeply with the right audience—not everyone.
We create experiences that convert
From visual systems to digital touchpoints, every element invites customers in and drives action.
We help you scale with consistency
Guidelines, assets, and systems keep your brand powerful as you grow.
Our Work in Action
A glimpse into the digital presences we've crafted for market leaders.
What Our Clients Say
"BrandRefresh redefined how our brand shows up in the market — the results were immediate and measurable."
- United Covers
"The identity they created gave us instant credibility with dealers. We went from unknown to a serious competitor overnight."
- BullsArmor
"They helped us focus on what we do best and built a brand that speaks directly to our ideal customers. It changed everything."
- Halo Électrique
Proven Impact
When brand and business strategy are aligned, the results are tangible. Our clients consistently see measurable shifts that drive growth and market advantage.
50%
faster sales cycles
Clearer positioning and sharper tools shorten decision timelines and accelerate revenue realization.
40%
increase in qualified leads
A focused identity and conversion‑ready website attract buyers who are ready to engage.
30%
higher price realization
Premium positioning empowers brands to command stronger margins and win on value, not discounts.
How We Work
Discovery & Insights
Positioning & Architecture
Design & Build
Launch & Embed
Stewardship & Growth
Led by Builders, Not Just Designers
While working as a sales rep and later building B2B departments, I noticed a consistent disconnect: what we pitched in the room — the real reasons clients bought — rarely matched what marketing presented online. We were selling specific outcomes, while the website and materials stayed generic, missing the objections, the language, and the proof points that actually closed deals.
“A brand isn’t just how you look. It’s how you win. At BrandRefresh, we build identities that align perfectly with what makes customers say yes.”
– Joe Tabbah, Founder
Connect with Joe on LinkedIn